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Privacy and GDPR 

Last Updated: 2025

This Privacy Policy explains how SystemHighway APS–Denmark (“we”, “our”, “us”) collects, uses, discloses, and protects your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Danish data protection laws.

By accessing or using our website or services, you agree to the practices described in this Policy.

1. Information We Collect

1.1 Information You Provide

When you interact with us, you may provide:

  • Name

  • Email address

  • Phone number

  • Billing details

  • Address

  • Messages or inquiries sent through contact forms or support channels

1.2 Information Collected Automatically

When you visit our website, we automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Pages visited, clicks, and website activity

  • Date and time of visits

  • Cookies and tracking data

1.3 Information from Third Parties

If you use third-party login or integrations (e.g., Google), we may receive your basic profile information.

2. How We Use Your Information

We process your personal data for the following purposes:

  • Providing and maintaining our services

  • Processing payments and completing transactions

  • Responding to inquiries and providing support

  • Improving our website performance and user experience

  • Ensuring security and preventing fraud

  • Complying with legal obligations

We do not use your data for purposes beyond these unless we obtain your consent.

3. Legal Basis for Processing (GDPR Article 6)

We process your data based on:

  • Contract necessity – to deliver products or services

  • Legitimate interest – website operation, security, service improvement

  • Legal obligation – accounting, tax records

  • Consent – marketing emails, optional cookies

You may withdraw consent at any time.

4. Sharing Your Data

We may share your data with trusted third parties such as:

  • Hosting providers

  • Payment processors

  • Analytics services

  • Security and anti-fraud tools

  • Regulatory bodies when legally required

These partners are contractually obligated to protect your data and use it only for authorized purposes.

We never sell your personal information.

5. Data Retention

We retain your data only as long as necessary:

  • Customer records: up to 5 years (in accordance with Danish accounting law)

  • Analytics data: typically 12–26 months

  • Email marketing data: until you unsubscribe

  • Legal dispute data: retained as needed

When retention periods end, we delete or anonymize your data.

6. International Data Transfers

If your data is transferred outside the EU/EEA, we use:

  • Standard Contractual Clauses (SCCs)

  • Encryption and secure transfer methods

This ensures GDPR-equivalent protection regardless of destination.

7. Your GDPR Rights

You have the following rights:

  • Right to access – request a copy of your data

  • Right to rectification – correct inaccurate information

  • Right to erasure (“right to be forgotten”)

  • Right to restrict processing

  • Right to data portability

  • Right to object – including objection to marketing

  • Right to withdraw consent at any time

To exercise these rights, contact us at:

📧 support@systemhighway.com

We respond within 30 days.

8. Cookies & Tracking

We use cookies to:

  • Analyze website traffic

  • Improve user experience

  • Personalize content

  • Support marketing functions (e.g., Google Analytics, Meta Pixel)

You may reject or delete cookies through your browser settings.

(If you'd like, I can generate a complete Cookie Policy.)

9. Data Security

We protect your personal data with appropriate technical and organizational measures:

  • HTTPS encryption

  • Access controls

  • Secure servers

  • Monitoring for unusual activity

However, no internet transmission is completely risk-free.

10. Children’s Privacy

Our website is not directed to children under the age of 13.
If we learn that we have unintentionally collected such data, we will delete it promptly.

11. Changes to This Privacy Policy

We may update this policy at any time.
Updates will be posted on this page with the revised date.
Continued use of our services means you accept any changes.

12. Contact Us

For any privacy concerns, requests, or GDPR inquiries:

support@systemhighway.com

SystemHighway APS, Denmark, Denmark

You may also file a complaint with the Danish Data Protection Agency (Datatilsynet).

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